Client’s goal: He is trying to expand the reach of his program. He has a very strong personal connection to the project as he personally struggles with a reading disability.
Teacher’s motivation: The teachers had several motivations, ranging from increasing literacy to building their student’s self-confidence.
Student’s motivation: At this point, I have not been allowed to talk to the students. From what I could glean through hearing them speak to our team lead, they are most motivated by social status (the scoreboard sticker system), as well as a desire to not have to read the books they’ve been assigned.