Trachtman Design

Toby Trachtman

I use human centered design techniques
to help you better understand your users,
design elegant solutions, and achieve your business goals.

Toby Trachtman

I use Human-Centered-Design techniques
to help you better understand your users,
design elegant solutions, and achieve your business goals.

Portfolio

Click to view case studies

My Writing

Featured by: UX Magazine, UX Collective, Summurai, and Design Warp

My Writing

Featured by: UX Magazine, UX Collective, Summurai, and Design Warp

My Process

Meet your Users

Talk to real people to build empathy and gain insight, by putting yourself in their shoes

Define the Problem

Turn those insights into actionable goals

Brainstorm

Generate ideas and then work with the team to pick the best one

Prototype

Build a prototype to validate our assumptions and write copy

Test

Test your prototype on real users to get their feedback

Repeat

Every cycle gives us knowledge to perfect the final product

"Toby is reliable, motivated, and a great communicator. He listens well, tackles difficult challenges, and does great design. His design solutions and sensitive focus on 360 degree experience really helped us at TLV Startup Hub. I recommend him for any UX or design task."

"I was impressed with Toby's capability to learn very fast and quickly provide in depth feedback about our complex product. Toby helped us dive into the users perspective and gain new insights as well as revive thoughts we may have neglected otherwise. His work provided A LOT of input and he left us with many resources that will serve us for the long term!"

"Toby is reliable, motivated and a great communicator. He listens well, tackles difficult challenges and does great design. His design solutions and sensitive focus on 360 degree experience really helped us at TLV Startup Hub. I recommend him for any UX or design task."

"I was impressed with Tobys capability to learn very fast and quickly provide in depth feedback about our complex product. Toby helped us dive into the users perspective and gain new insights as well as revive thoughts we may have neglected otherwise. His work provided A LOT of input and he left us with many resources that will serve us for the long term!"

Toby@trachtmandesigns.com

Built by Toby Trachtman. Illustrations by Blush and Flaticon