Toby Trachtman

I use human centered design techniques
to help you better 
understand your users,
design elegant solutions, and achieve your business goals.

Toby Trachtman

I use Human-Centered-Design techniques
to help you better 
understand your users,
design elegant solutions, and achieve your business goals.

Portfolio

Click to view case studies

Orcam
UX Writing Hub
Hilma
Audition App

My Process

Meet your Users

Talk to real people to build empathy and gain insight, by putting yourself in their shoes

Define the Problem

Turn those insights into an actionable goal

Brainstorm

Generate ideas and then work with the team to pick the best one

Prototype

Build a prototype to validate our assumptions

Test

Test your solution on real users to get their feedback

Repeat

Every cycle gives us knowledge to perfect the final product

Toby@trachtmandesigns.com

Toby@trachtmandesigns.com

Built by Toby Trachtman. Illustrations by Blush and Flaticon

Built by Toby Trachtman. Illustrations by Blush and Flaticon