Toby Trachtman UX Design UX Strategy UX Writing

I use human centered design techniques
to help you better 
understand your users,
design elegant solutions, and achieve your business goals.

Toby Trachtman UX Design UX Strategy UX Writing

I use Human-Centered-Design techniques
to help you better 
understand your users,
design elegant solutions, and achieve your business goals.

Portfolio

Click to view case studies

Similarweb (Under construction)
Orcam
Mayple
UX Writing Hub

My Process

Meet your Users

Talk to real people to build empathy and gain insight, by putting yourself in their shoes

Define the Problem

Turn those insights into actionable goals

Brainstorm

Generate ideas and then work with the team to pick the best one

Prototype

Build a prototype to validate our assumptions and write copy

Test

Test your prototype on real users to get their feedback

Repeat

Every cycle gives us knowledge to perfect the final product

Toby@trachtmandesigns.com

Toby@trachtmandesigns.com

Built by Toby Trachtman. Illustrations by Blush and Flaticon

Built by Toby Trachtman. Illustrations by Blush and Flaticon